Living, eating, drinking, dressing up, travelling in a more sustainable manner in which we look a bit beyond our nose is becoming increasingly easier, as well as more interesting!
For many years fair trade operates so as to ensure equal and sustainable commercial exchange for both producers and consumers. Today we can find a variety of certified products even in the corner shop!
The great novelty is that we can now organize our house parties in a sustainable manner. FAIR is the first brand in the world to have fair trade certified spirits, ensuring a fair commercial exchange and premium quality products as far as organic farming methods are concerned. By associating cooperatives in developing countries with knowhow from the best French distillers, FAIR aims at offering consumers the best spirits produced with ingredients from the fair trade market while investing in local communities so as to produce really unique products. The constant research for rare and innovative ingredients with unique flavor makes it possible to offer consumers a new and memorable tasting experience.
Last year, FAIR launched the first quinoa based vodka, which is also the first fair trade vodka. It has been awarded twice as one of the best vodkas in the world. Cultivated by the Incas since the 13th century in the Andes Mountains, quinoa has been part of the diet of the Andean populations for centuries. It has become popular only recently in the western world, as we are rediscovering its real nutritional values – it is an excellent source of protein – and its exceptional versatility. The quinoa grains used for FAIR vodka are cultivated by over 1.200 small producers of the Bolivian plateaus, gathered in the cooperative Anapqui, the main association of farming producers in the country.
Additionally, the Fair Trade Spirits Company has completed this year its product range with a Goji-based liqueur and a coffee liquor. Using the legendary sacred Goji berries, collected by the Tibetan monks for thousands of years and adored by the population as a source of eternal happiness, FAIR Goji is the first Goji-based liqueur to be certified Fairtrade.
Besides offering premium quality spirits, FAIR embodies solidarity values. The objective of fair trade is that of building long-term relationships with the partner cooperatives and their communities so as to ensure a sustainable development for everyone.
So, are we ready for the most fair, intense and tasty cocktail party in the world? Look out for tasting and cocktail events on the facebook page FAIR Vodka or for the list of selected retailers on fairtradespirits.